7 Second Test (Part IV): The Golden Rule of Proposal Writing…

“It’s got to be personal.”

Quick! Can you name this film?   Tom Hanks You've Got MailTom Hanks plays Joe Fox, a driven executive for “Fox Books” that drives his competition out of business even as he falls in love with the proprietor (Meg Ryan).

“It’s not personal. It’s business,” he insists.

“What does that mean, ‘it isn’t personal’?” She demands. “Whatever it should be, it should always begin by being personal!”

[Spoiler alert.] In the end, the Big, Bad Fox does manage to close down that little local business. And, because this is a Hollywood romantic comedy, Tom gets Meg (of course). And yet, the movie is also a cautionary tale for all writers and publishers: If you want to succeed at writing, your book has to make a personal connection with several different audience.

*  From the author to the editor.

*  From the editor to the publishing team (marketing, finance, editorial, design, and sales).

*  From the marketing team to the distributors and bookstores and media “influencers”

*  From this group to . . . the reader.

At some point, the author is likely to interact with all of these groups. But it all begins with that first connection … the proposal.

2 thoughts on “7 Second Test (Part IV): The Golden Rule of Proposal Writing…

  1. I’m no author but I do recognise You’ve Got Mail. A delightful, humorous breeze and one of my favourite movies. Every time I watch it I sink into Norah Ephron’s version of New York. I love it.

    Liked by 1 person

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